Here’s What Trade Shows Might Look Like Post-COVID
While some businesses and conference centers are beginning to open up, many are still staying closed due to the pandemic. During quarantine, trade shows became virtual experiences. This was tough for some who struggled to find the perfect balance of sharing their business’s message and products through strictly online content. Yet many were able to make their trade shows valuable despite being completely digital, and now, some are returning to the trade show floors.
It is still going to be a while before everyone returns to the days of crowded floors, handshaking, and product handling. While we wait to see what will happen once this virus subsides, here’s what many predict trade shows may look like post-COVID.
Staying Completely Virtual
Some companies have found that it just works better to present their business during a virtual trade show. Perhaps they have a strong e-commerce presence, and it’s easier for them to transfer their digital content into a virtual presentation. Whatever it may be, virtual trade shows are not going away any time soon.
The world was already turning into a more digital-friendly place before the coronavirus pandemic, and after experiencing quarantine, many are comfortable living their lives with the help of technology. Not only do business owners want to continue presenting at virtual trade shows, but, in some cases, audiences and visitors also prefer an online platform.
Some may choose virtual because they’re more comfortable staying in their homes, but for others, they simply prefer scrolling through the show. With the e-commerce market booming and online shopping growing in popularity, it is no surprise that many would choose to scroll and add products to their cart to purchase online.
Returning to In-Person Events & Trade Shows
Like some people prefer to stay virtual, others are ready to return to in-person shows, but safely. Using the same tools and techniques that stores, schools, and other crowded venues are using, trade shows can be set up with social distancing, glass barriers, and mandatory mask policies. There can also be a limit to the number of people allowed into the event and how many people can simultaneously approach a booth.
In-person shows can be done safely, but no matter what, CDC guidelines for social distancing and COVID-19 must be followed at all times. If you decide to visit a trade show as a prospective customer, just be sure to wear your mask, stay socially distant, and use hand sanitizer or wash your hands frequently.
We predict that in-person trade shows will eventually make a comeback for good, but until then, going virtual is a great alternative. In the meantime, if you have trade show booth materials that you need safely stored, AFP Global Logistics can help. Contact us today at 1-(800) 274-1237 for more information.