February 21, 2020 Trade Shows

3 Reasons Your Trade Show Booth Still Matters in the Age of the Internet

There’s no denying that technology is a driving force in today’s world. In fact, 4.5 billion people have access to the internet – making up nearly 60% of the world’s population. As a result, face-to-face sales aren’t quite as common today as they were even a decade or two ago. However, one tradition that hasn’t been lost to the technological age is the trade show. Setting up a trade show booth can be a valuable marketing technique for your company, even today.

Face-to-Face Marketing

Digital marketing is a powerful tool, but there’s nothing more memorable than meeting a company representative face-to-face. This is especially true if the representative is a c-level executive. People want to feel seen and heard by the people at the top.

Looking at pictures or reading words on a screen can feel very impersonal. Even if you spend days or weeks putting together a perfectly personalized marketing funnel, it isn’t a replacement for an in-person conversation (don’t get us wrong, it IS a great complement, though).

When your customer base is able to see you, talk to you, and start creating a brand association, you’re creating a strong foundation for a future relationship. 

Bring in Qualified Leads

If you’re attending a trade show that’s geared towards a specific niche, it follows that you’ll have more qualified leads.

These individuals took time out of their day, and likely paid for a ticket, to attend a trade show or conference.Most of them are looking for something specific. As long as your trade show booth aligns closely with your brand and the service or product that you provide, anyone approaching your booth is already interested in what you have to say. 

Build Important Business Relationships

Trade shows aren’t just about creating client or customer relationships. Your trade show booth also gives you an opportunity to network with people in your industry. Getting to know others with similar businesses can provide numerous benefits.

For one, you can trade referrals if you know that a client isn’t quite right for you but would do well with a competitor. Creating good will with others in the industry is a great way to ensure that they’ll return the favor down the line.

Additionally, it’s unlikely that the only other companies at the trade show will be competitors. You’re likely to find companies that have complementary services or even some that are able to help you grow your own business.

Creating a Great Trade Show Experience

The value of a trade show for your company depends on one thing: how prepared you are going in. Your trade show booth should be a powerful representation of your company. You’ll want to include strong branding, bring along company swag, and have product samples if you’re a product-based company.

Ensuring that your booth is set up properly and that everything arrives on time can be stressful. That’s where a trade show logistics company comes in. We’ll help you manage the entire process from beginning to end, ensuring that your booth arrives on time and ready to go. 

You can learn more about AFP Global Logistics’ trade show logistic services here or give us a call at 1 (800) 274-1237.

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