March 31, 2017 AFP Expo, Trade Shows

How to Make the Most of Your Booth Location at Your Next Trade Show

Booth Location

Make the most of your less-than-ideal booth location with these tips.

When you’ve put a lot of time and effort into planning your trade show experience, it can be a little discouraging to get to the venue to find that your booth location is less than ideal. Of course, it has been shown that certain locations on the floor are better for visibility and foot traffic, but it’s not the only factor in play when determining the effectiveness of your company’s display! Once you’ve partnered with an experienced trade show logistics team like AFP Expo Logistics to get all of your materials to the venue, use these strategies to make the most of your less than ideal booth location.

Lighting

Lighting is a great way to draw attention to your trade show booth. You can bring in attendees by utilizing up-lights and moving lights. Then, use accent lighting to prioritize what you want your visitors to see at your space. A back-lit graphic is another great way to make your company or message stand out.

Table Display

The position of your table can also make or break your trade show experience. Invite your visitors in by placing the table in a position where it isn’t impeding their ability to do so. In addition, keep text on the table to a minimum. The text should draw the attendees in, but your employees should be the ones verbally providing them the information to hook them. Finally, complement your table layout with the effective use of engaging technology, such as videos, graphics, and other media.

Interactive Experiences

One of the best ways to stand out at a trade show is to deliver an unforgettable experience to your attendees – don’t be boring and give them a staid sales pitch! The most important thing to do is to give your guests the ability to interact with your organization in a deep way. Product demos are a great way to do this, as are touch screen programs and tablet games.

With strategies like these, you can overcome your booth location and deliver trade show success to your organization. And if you need help with any and all trade show logistics problems, contact AFP Expo Logistics today!

AFP Expo Logistics

For the highest-quality logistics handling experience that will be customized to the unique needs of your business, AFP Expo Logistics is the best and only choice! We offer a comprehensive range of shipping services, and our 25 years of experience in the business have given us the tools we need to create personalized logistic solutions for each and every individual customer. For more information or to start designing your own logistic solutions today, get in touch with AFP Expo Logistics at 410.590.1234 (toll-free 800.274.1237), email us at expo@afplus.com, or fill out our quick and easy contact form here!

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