April 20, 2017 AFP Expo, Trade Shows

Guidelines for Planning Your Next Trade Show Shipping and Logistics

Shipping and Logistics Trade Show

With specialized shipping and logistics needs, trade shows require careful planning.

It can be very challenging to plan out a timeline for a trade show, especially since there are so many items that need to be shipped ahead of time. With brochures, promotional items, demos, and the booth itself to think about, it is critical to start planning the shipping and logistics of your next trade show ahead of time. Partner with an experienced logistics provider like AFP Expo Logistics and use these guidelines to help you prepare for your next trade show.

Start Preparing Six Months Before

Six months before the trade show is the ideal time to begin the planning process. Set your objective for it and review your results from last year. Set your budget based on the financial state of your company and what worked last time out.

Four Months Prior

At this point, it’s time to start choosing the staffers for your booth and planning its construction. Start researching any deadlines that may be set for discounted rates and services and figure out which promotions your company will run before and during the trade show in order to generate sales leads.

Two Months Before

Two months before your next trade show, order any promotional items and uniforms you may need for the show. It’s critical to do this early and not wait until the last minute.

One Month Before

This is the golden time to have your experienced logistics provider begin shipping out all of your necessary items. Your booth and other exhibit items should be shipped at this time to the advanced warehouse – this ensures that these items arrive on time and that you save some money from not having to use expedited shipping methods. Start shipping out other supplies such as stationary, snacks, and water bottles which your staffers may need about two weeks before the trade show.

Best Practices for Trade Show Shipping

  • Consider using online tracking services so you can see exactly where your important shipments are at any time.
  • If you have a lot of shipments or a big one, consider using an FTL shipping service: this allows you the greatest flexibility with time and location.
  • Ensure your shipments arrive before move-in day – some shows charge a fee for shipments that arrive on or after the designated move-in day.
  • Send everything early. It’s always better for your items to arrive early than late.
  • Create a timeline for important dates and cut-offs so you always have a clear idea of your deadlines.

AFP Expo Logistics

For the highest-quality logistics handling experience that will be customized to the unique needs of your business, AFP Expo Logistics is the best and only choice! We offer a comprehensive range of shipping services, and our 25 years of experience in the business have given us the tools we need to create personalized logistic solutions for each and every individual customer. For more information or to start designing your own logistic solutions today, get in touch with AFP Expo Logistics at 410.590.1234 (toll-free 800.274.1237), email us at expo@afplus.com, or fill out our quick and easy contact form here!

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